Friday, 15 April 2016

Royal Enfield goes online for bike accessories


The Indian bike market is fast maturing and constantly growing. The Indian bike lovers have moved from the basic bikes and are showing growing interest for great premium motorcycles. Along with the change of preference for bikes, there have been also growing needs for proper biking gears and accessories. The affluent superbike riders are not the only ones who wish to ride in style, and even the more affordable bike owners are now going for stylish bike accessories to make a statement.

There is nothing more appealing for a bike rider than some nice bike accessories that are provided by the same company that makes their favorite bike model. This growing demand for bike manufacturer kits has made several motorcycle makers to launch their line of bike gears and accessories in India. The branded bike merchandise range from high quality helmets, to biking jackets, to biking pants, to boots, to gloves and many more, which are usually offered exclusively for a particular motorcycle brand.
Following the trend, Indian premium bike manufacturer Royal Enfield has also been offering the RE branded bike merchandise for some time. The bike major has now gone ahead and launched an online store to offer its range of accessories and to make for a more convenient shopping experience for the customers.
Royal Enfield enjoys a huge fan following and an iconic status in India. In order to enhance its appeal to the public, the company has been offering branded apparel, helmets, shoes and gloves through its showrooms. Due to the increasing popularity of online shopping, the Indian motorcycle major has came up with the idea of having its own online store to reach a wider audience and don’t have to face the trouble of visiting a showroom which might not have adequate stocks.
Being a premium bike brand, the bike merchandise that is offered by Royal Enfield is also pretty heftily priced as compared to the similar products sold in the Indian accessory market. However, the Royal Enfield accessories are quite reasonably priced when compare with other premium branded accessories such as Triumph and Harley-Davidson.
Here is a detailed price list for the various products that are available on the Royal Enfield online store:
1) Helmets - Have a price range starting from Rs. 1999 that goes up to Rs. 4799
2) Gloves – Tagged is a range from Rs. 1899 to up to Rs. 2999
3) Shoes - Have the starting price tag of Rs. 3999 and up
4) T-shirts – Are priced from Rs. 999 to Rs. 1999
5) Jackets – Have the premium price range from Rs. 4999 to all the way up to as high as Rs. 19,999
6) Trousers & denims - Cost is the range from Rs. 2799 to Rs. 5499
7) Miscellaneous accessories such as wallets, belts and diaries – Are all priced below Rs. 2000
The Royal Enfield branded accessories are really reasonably priced when the high quality is considered. All the accessories offer a premium look and feel to justify their pricing.

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