Royal Enfield, one of the most popular brands in India, has been growing exponentially and consistently over the past decade and their sales in the Fiscal Year 2015-2016 have seen them become the 5th largest bike manufacturer in India. They did so at the expense of Yamaha India, who’s sales of 3,32,958 units was dwarfed by RE’s sales figure of 4,98,791 units in FY 2016. It wasn’t only the increase of 53% in RE’s sales that led to this shift in order; Yamaha India’s sales slipped by 4.4% even though their scooter sales saw a 46.7% increase.
After facing near bankruptcy in 2004, Royal Enfield and its parent company – Eicher Motors are raking in massive profits mainly due to the burgeoning sales of the iconic bikes which seem to increase by 50% every year like clockwork. This continued improvement in sales volumes have now positioned Royal Enfield in the top 5 bike makers in India, behind Hero MotoCorp, Bajaj Auto, Honda Motorcycle & Scooter India, and TVS Motor.
The FY 2017 is going to be a busy one for Royal Enfield as the chennai-based manufacturer has just launched the Himalayan and now plans to expand into foreign markets with new 600 cc bikes. They have also set up a R&D centre in the UK and are also planning to open a new manufacturing plant near Chennai to help boost their domestic sales figures. Who knows, maybe they’ll climb up another spot next year.
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